Give Your Facebook Business Page Its Own Name

Facebook brand (business) pages are a great way to communicate with clients, associates, targets, and even friends and families. You create a specific identity for your business that is searchable and professional. Pages, as well as your personal Facebook profile, can have a specific URL that is more descriptive of your business than the URL assigned by Facebook when you set up your page.

Once you have 25 followers, you can assign a specific username to your page. Here’s how:

Go to http://www.facebook.com/username/.

If you don’t have a username for your personal page, it will ask you if you want to set up one.

If you have a business page, there will be a section that tells you that you can assign a username for the page. If you have more than one page, you will select the page.

Pick out a short, descriptive name and “Check Availability.” If it’s not available, try a variation.

Your page will now have a nice name, rather than a string of alphanumeric characters! For example, mine is facebook.com/letlesliedoit

Now, use that new name in your email signatures and business cards to drive more people to your Facebook page.

Click here for a great article on naming your business page.